The designer trend brand Initial was founded in 2000.

'Unusual' is our statement. In an unlimited creative dimension, Initiative crosses the boundaries of ideas and culture to create interesting and vivid plans.

Between the edge and the trend, keenly aware of the pulse of the times, maintaining a flexible sensitivity, and creating a unique platform to inspire the new generation of young people.

Don't fall into a tasteless life, don't fall into a boring state, maintain a keen foresight and bold experimentation,

It starts from the beginning of life and constantly creates' extraordinary experiences'.