It was at the end of the 1940s that Fred Perry was approached by Tibby Wegner, a former Austrian footballer, with an idea for marketing a sweatband bearing the Fred Perry name. People became aware of the FRED PERRY Laurel Wreath logo and associated it with Wimbledon, the world's premier tennis tournament, and the world's finest tennis players.

Being very popular among youth, FRED PERRY once was the shirt of choice for several distinctive groups of teenagers throughout the '60s and '70s. Although those days are long gone, the Laurel Wreath logo (usually found on the left chest of the polo shirts) has remained an important staple in the style of today's generation. Especially popular in the indie subculture, the signature fit of the Fred Perry shirt has proven to bridge the gaps of diverse demographics. You’ll find the Laurel Wreath logo on the stage, backstage and in the crowd.