Under I.T Group, i.t is a multi-brand fashion house with a focus on fashion preferences and attitude of the younger generation. i.t shops hold the most popular and up-to-date casual labels from all over the world, including Japan, Korea, USA, Europe and Australia as well as developing a series of house labels, provides a whole variety of solid quality and trendy collections with choices of affordable fashion. At the same time, aims to create a pioneering retail platform, which bridges the fashion and youth culture by curating multiple exclusive content and campaigns.