At Theory, we create clothes that matter, that empower and improve the way we live through exceptional fit, fabric, and style. In 1997, Theory was founded in New York on the simple idea that stretch fabrics in tailored clothing could change how we dress and live. Two decades later, we continue to perfect our offering of elevated wardrobe essentials for the ambitious, urban man and woman. From sourcing materials from almost the best mills in the world, to the innovation and craftsmanship at our atelier in New York’s Meatpacking District, the integrity of our process is just as important as our final product. In 2004, Theory was acquired by Fast Retailing, spurring international expansion of the brand. Operating more than 400 stores worldwide, today Theory is a New York brand with a global mindset. Our customers dream big, achieve goals, and aim for perfection. So do we, and so do our clothes.