Hasselblad originates from Sweden and is renowned worldwide. Since 1941, Hasselblad has been committed to creating the best medium frame cameras of every era, inspiring countless photographers to create timeless classics and being used to record many historic moments. Among them, from 1958 to 1969, Hasselblad participated in major events such as NASA's Mercury program, Gemini 4 mission, and Apollo 11 moon landing mission, relying on extreme image quality, exquisite Nordic design, and unique manufacturing techniques, Hasselblad continuously expands the boundaries of visual storytelling, empowering users with the ability and inspiration to create outstanding images, and conveying industry-leading imaging technology and unique photography concepts to more creators who pursue the ultimate.