Taking the impact of "street style" and "sense of formality" as the creative concept, Integrate street culture and high taste to reflect the unique design style. Pursue exquisite details and create feminine tailoring. A global brand for all women who love clothing. The brand was founded on April 9, 2005, At the same time, the first Street store was opened in biaoshan Road, Tokyo. Since snidel was founded, Always standing at the cutting edge of the trend, it has become the trendy indicator of fashionable women. Inspired by foreign street fashion, "Street × "Formal" as the concept, In the clothing containing taste, there is no place but to reflect the personality proposition of attracting women's heart. Persistent pursuit of details and luxurious fit. To satisfy women's sense of the times, The message of street fashion continues to spread.